We are in the middle of the digital book revolution where the single most phenomenon is the growth of portable technology. New devices such as smartphones, iPhones, Kindles, netbooks, laptops, etc. allow users to read anything, anywhere, at any time. One can literally carry an entire library in his pocket and read any book of his choice.
The traditional printed books dominated the publishing industry for a long time. It used to be a matter of honour and pride for teachers, professors, writers and different scholars to have their personal bookshelves or even libraries at home. But with the advancement of digital publishing technology, the publishing industry witnessed a paradigm shift. People started to realize the limitations of printed books.
Most importantly the printed books take up huge amounts of space, which makes them difficult to handle. Apart from that one cannot adjust its font, auto-scroll or read in bad lighting conditions. In-nutshell, print books are completely static. Thus, it paved the way for the digital publishing market to flourish.
The first generation of digital books consisted of electronic versions of trade books. Trade books consist of text and have a basic structure which requires little formatting. Hence, they can be easily adapted to digital books.
Certainly, it would be foolish to discredit the relevance that print publishing has played in fostering a strong relationship between the brand and readers.
However, the perks offered by the eBooks has completely changed the trend. While many publishers have already digitized their content for online channels, they are yet to consider the importance of updating their strategy for mobile devices. For instance, rendering a print replica page for small screen smartphones will be ineffective. Therefore, in this scenario, it is important for publishers to update their digital strategy for publishing and incorporate a mobile-first strategy.
With its growing usage and popularity, mobile is the future of digital publishing industry. Being much handier than a laptop and other devices, consumers and readers are now shifting to mobile devices as their primary means for seeking information. With advancement in technology, increased memory capacity and affordability, smartphones are the major driving factor for digital publishing.
More and more people now rely on mobile technology because of its affordability, coverage, better access to free WiFi networks, etc. As per a recent research report –
• 87% of millennial smartphone owners stated that they do not stay without their mobile phones.
• 75% of the content on social channels is viewed on mobile devices.
• Total internet time has been increased by 75% from 2010.
• 62% of the digital media time is spent on mobile devices. *The stats are based on the US demographics.
Mobile Publishing Solutions
Whether it’s converting a PDF to mobile, publishing a magazine online or even using a mobile publishing platform, today the digital publishing offers a complete solution. It also provides several marketing opportunities like promoting your business, focusing on SEO, monetizing content etc.
The biggest advantage of mobile publishing platforms is they are completely dynamic that allows you to effectively publish your book, magazines, books, brochures, reports, etc., on any mobile device to deliver rich content.
Such platforms allow users to convert content to mobile-friendly format and also push it to various publishing sites. For instance, digital replicas and print-ready PDFs will be readily accessible on mobile platforms. Thus, looking at the current trend in digital publishing, one can say that in the coming years, there will be a rise in EBooks published through mobile apps on different devices. The EBooks will completely dominate the traditional print books. The readers will also prefer to take subscription of the EBooks instead of purchasing the print books. Above all, Ebooks are the best leveraging of digital technology to save papers.